Celebrating 25 Years Custom Bikes

We started in 1993 with the vision of building individual bikes. The biker - not the manufacturer - should therefore determine how his bike should look like. At that time it was a sensation and an affront to the old-fashioned bicycle industry - as it purchased large numbers of assembly line bicycles from Asia.

But very soon the idea of the individual "custom” bike began to take hold. The idea found many imitators at the beginning, but it soon became apparent that individual bikes were not so easy to build; because of their somewhat higher price, they had to be superior in performance and quality to mass-produced bikes.

MAXX's ambition has always been to offer the perfect bike for the ambitious biker - in every bike category, whether mountain biker, commuter, touring cyclist or adventurer. Of course also for all those who want a particularly large frame due to their size or a very special ergonomic adaptation.

Initially a pioneer, MAXX is today the undisputed market leader in the field of custom-made bikes. We now sell worldwide - thanks to our multilingual online configurator.