HANDCRAFTED CUSTOM WHEELS
MASTERPIECES OF WHEELBUILDING

The wheel is one of the most sophisticated component of a bike – from the right configuration of all its components to its building process. Until today there is no machine being able to compete against the perfect craftsmanship of a professional wheel builder creating a real artwork only by his hands and his longtime experience.

Being a bike manufactory, for MAXX the in-house custom wheel building is an essential element to build a long-living custom bike. Unlike all the big bike brands having their wheels built by robots, MAXX trusts in manual craftsmanship, especially in precise trueing and re-tensioning. Our wheels last (almost) live time unlike a robot-built wheel that needs to be re-trued shortly after purchase.

For every custom bike we build its custom wheel – piece by piece. Because it can be so individually configured as the custom bike itself, there are so many options available. F.e: Wide and strong rims for heavy or extreme riders, Tubeless-Systems for experts or weight savers or rims coated in frame color.

Wheelsets